In the latest issue of
Marketing Review
from the Hospitality Sales and Marketing
Association International (
HSMAI)
there's a great article by Marvin J. Cetron about
the "Top 10 Travel Innovations of the Next 10
Years." Arthur Frommer's
Budget Travel asked readers to pick their
favorite travel innovations of the past decade
while also peering into the next ten years. While
many of these innovations might have seemed
downright bizarre to conceive of only twenty years
ago, I think you'll agree that they are remarkably
practical. Here they are, drum roll please....
10. Online maps. Who amongst us
hasn't used
Mapquest or
Google Maps to find out where something is?
Computerized mapping has made life for travelers
much, much easier, even if some of it is still
imperfect.
9. Digital Photography.
Traveling through airport security with film was
always a hassle. Having to pack film and keep
track of it while you traveled and processing
it when you got home was inconvenient and
expensive. Digital makes it easy to snap away with
impunity on your vacation and (gasp!) post
pictures of your trip on the web and email them to
your friends.
8. Online Flight Check-in.
With all there is to do once you arrive at the
airport, and with the lead time needed to get
through security in a post 9/11 world, being able
to have checked in from home or the office the day
before makes it that much easier to make your
flight.
7. GPS Navigation. Many new
cars come with GPS built in (like satellite
radio). But there are many aftermarket portable
units that can be installed. Even boaters and
hikers can use the technology. Going far, far away
from everything? No need to get lost anymore. And
if you're driving, a soothing voice will tell you
where to turn next.
6. Worldwide ATM Access. Need
cash? Not at home? In Copenhagen or Johannesburg?
Peoria? In a feat that still leaves me a bit
boggled, you can use your ATM card in a machine
almost anywhere in the world and get cash. Talk
about connectivity!
5. Cell phones. Not so long
ago cell phones were tethered to your car or
immensely bulky. Today they slip into a tiny
pocket and are capable of performing somersaults
if you ask them too (well, you know what I mean).
And if you're broken down on the highway (in many
locations, of course) it's easy to call
AAA
for help. What did we ever do without them?
4. Global Internet Access. For
anyone planning a trip and wanting to know where
to go or stay, the Net provides access to
information about products and services plus
traveler reviews. You can find destinations,
hotels, car rentals, theater shows, or what
vaccinations you need, thanks to the web. And if
you're a travel provider, the world can find YOU,
too!
3. TripAdvisor. OK. I know
lots of you HATE this, but the public LOVES
TripAdvisor, because they can find out about
your inn from others who have stayed with you.
It's pretty hard to be sold a bill of goods
("Great ocean views!" from a crummy hotel five
blocks from the beach) when a potential guest can
read what others have said. Think about it, as a
consumer you love it, even if as an innkeeper
you're ambivalent.
2. Online Travel Booking. Lots
of innkeepers are getting on board with this, and
again, it's the consumer who's driving the ship.
Access to comparative shopping and the ability to
KNOW where you'll be staying this weekend even if
it's 1:00 am on Thursday morning is a great thing.
Online booking has made it possible for travelers
to purchase their trip without disturbing a soul.
1. Roller Bags. !!!! The TOP
choice of those survey by Budget Travel was the
invention of the roller bag. I have a bad back,
and even if you don't, this really is one of those
transformational inventions that has
revolutionized travel and made it infinitely
easier. So, for those of you who hate all the
first nine innovations, let's here it for low
tech!!! Simple is good.
Peter